A Single Image Can Change the World



On 28 May 2009, Canon will launch Creative for a Cause – a national awareness campaign encouraging New Zealanders to get creative for the causes they are passionate about. We would like to invite you and your organisation to get involved.

Canon Creative for a Cause is a campaign designed to generate exposure for causes and organisations such as yours.

In addition to fundraising opportunities arising from the awareness campaign itself, the active involvement of your members and support community could earn your organisation $NZD25,000 as well as a chance to become a Canon preferred charity in 2009.

We’re calling upon all New Zealanders to get creative by taking a photograph that depicts a cause that they are passionate about and uploading it, along with a 25 word description of what their photo represents and who their selected charity is, to www.canon.co.nz/creativeforacause.

We will be listing your organisation on the Creative for a Cause website at launch to generate awareness and encourage people to upload images depictive of your cause.

An extensive PR campaign and online image sharing through various social networks will encourage people to actively vote and encourage voting on the images that appeal most to them.

New Zealanders are renowned for their passion for causes and for taking photographs. The campaign will link these two passions and provide a platform to raise awareness of causes people are passionate about. Through Creative for a Cause and the power of creative imagery, Canon hopes to make a difference to the many important charities in New Zealand.

We’ve included  information on the campaign below. If you have any queries, please contact the Canon Creative for a Cause team at creativeforacause@hillandknowlton.com.au or call us on (09) 379-2121